Proof of work

Past systems. Real projects.

A selection of systems, products and websites built by ASLM’s founder. Each entry says what the work was, what can be shown and what remains confidential.

Live ASLM product · Available now

ChatDesk

An AI-powered website chat product that answers from a business knowledge base, captures enquiry details and hands conversations to a person when needed.

A live, founder-owned product available to businesses now. The separate sales CRM is not included in the public ChatDesk offer.

AI livechatLead captureHuman handoff

Healthcare · 2025

GlowDent

A modern dental clinic website designed to make every smile shine a little brighter. With a clean layout and calming aesthetic, every element reflects the clinic's core values of trust, care, and confidence.

If your site looks perfectly decent and still brings nothing in, the cause is usually split across the two things most agencies quote separately. The design has to move somebody from reading to booking, and the build has to be findable when they search for a clinic near them. We do both, because they are one job.

Web DevelopmentUI/UX DesignBrand Identity

SaaS Platform · 2025

OPTIKKA

A creative orchestration platform that reimagines traditional design workflows as intelligent, scalable systems. By leveraging Design-as-Code and agent-driven design, OPTIKKA empowers brands to automate and accelerate content creation — preserving brand integrity while unlocking new revenue streams.

If prospects keep saying they almost understand you, that is structure rather than copy. We rebuild the page around the outcome they are buying and mark it up so the engines summarising you arrive at the same answer — which, for a category nobody is searching for yet, is most of how you get found at all.

Web DevelopmentFull-Stack DevelopmentSaaS Architecture

Mobile App · 2024

FitMe

A landing page that visually presents the UI/UX design of a fitness application, highlighting personalized workouts, progress tracking, and cross-device integration while maintaining a clean and engaging design that makes the interface intuitive and the app's functionality immediately clear.

If people have to imagine your product, they will not try it. Real screens of the real interface do what a feature list cannot — and they have to be encoded to load fast enough to still be there when the page opens, which is exactly the part that falls down the gap when design and build are bought separately.

UI/UX DesignMobile AppsFrontend Development

Fintech · 2024

Credify

A polished and minimalist fintech website that simplifies personal finance management with an intuitive, professional experience. A vibrant color scheme of yellow, green, and purple adds energy, highlighting the platform's innovative and forward-thinking approach to financial freedom.

If you are asking people to trust you with their money, the interface has to read as exact and what sits under it has to be exact. That is the same instinct as the regulated builds further down this page; here it shows up in the design and the markup rather than in an audit trail.

Web DevelopmentUI/UX DesignFrontend Development

AI Platform · 2024

Novare

A modern AI platform designed with clarity and simplicity at its core, featuring a minimal aesthetic, bold typography, and clean layouts that keep the interface focused and intuitive. Ample whitespace directs attention to powerful tools — from 3D model generation to texture design and image synthesis.

If your product does several powerful things, buyers judge it on whichever one looks hardest. We structure the interface so the depth is discoverable rather than upfront, and structure the page so a crawler or an answer engine can describe what the product does without a human there to translate.

Web DevelopmentAI IntegrationUI/UX Design

Previous client implementation · Prior work

A coordinated client onboarding and document workflow

A previous client-owned implementation coordinating document collection, identity-check workflows and document renewal requests.

If your compliance team and your developers keep talking past each other, that is the gap we close. We read the regulation and the codebase in the same sitting.

AML/KYCFintechDomain

ChatDesk is a live ASLM-owned product and is included below. Client-owned and confidential work is described only to the level ASLM is permitted to publish.