Writing

Prove it, don't assert it.

The quickest way to show you we know this stuff is to explain it plainly and give it away. Teardowns, opinions we will put our name to, and the questions an auditor will actually ask you.

31 pieces · page 1 of 4

Opinion6 min

The monthly AI report your board should be asking for

If the report cannot be generated, the reason is that the system does not record what would be needed. That is a finding about the system, not about the reporting.

4 August 2026

Comparison7 min

Agency, freelancer, or founder-led practice? How to choose

Agency, freelancer, in-house, scanner, or a senior practice. What each is actually good at, what you trade for it, and the one question to ask all of them.

28 July 2026

Compliance6 min

PAS 2060 was withdrawn: what carbon-neutrality evidence requires now

PAS 2060 has been withdrawn and ISO 14068-1 is now the relevant international standard. The evidence problem did not disappear with the transition.

21 July 2026

Checklist6 min

Ten questions to ask anyone selling you AI

The useful signal is often the shape of the answer rather than its content. Apply them to us as readily as to anyone else.

14 July 2026

Compliance6 min

What the FCA actually expects when you deploy AI

No new rulebook is coming — the existing rules already cover AI, which is harder. What accountability, Consumer Duty and resilience mean for what you build.

30 June 2026

Opinion5 min

Who's watching your systems after launch?

Before launch nothing is real. After launch all of it is — and that is usually the moment everyone who understood the system moves on to something else.

16 June 2026

Explainer6 min

The energy dashboard your factory already has the data for

What is missing is not instrumentation. The meters are in, the data is logging, and nobody ever connected any of it to a screen someone looks at.

9 June 2026

Compliance7 min

What SOC 2 actually asks of an AI product

SOC 2 is not a checklist you pass. It is an auditor forming an opinion about whether your controls actually operate — which makes the evidence, not the intention, the product.

2 June 2026

Opinion5 min

Why 95% of AI pilots die — and the pattern in the ones that don't

The number is quoted as a technology problem. It isn't — the technology usually worked. Here's where pilots actually die, and what the 5% did differently.

19 May 2026

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Compliance

What a regulator, auditor or certifier actually asks for — in engineering terms.

PAS 2060 was withdrawn: what carbon-neutrality evidence requires now6 min What the FCA actually expects when you deploy AI6 min What SOC 2 actually asks of an AI product7 min